Bradford Council B-Talented youth volunteers launched a special MC music video warning young people of the dangers of alcohol abuse.
The video has been composed especially for Alcohol Awareness Week (17-22 October), to reduce alcohol related crime and harm across Bradford district.
The video called Another Way by Jae Depz (Josh Depass), HD (Hassan Ditta), JSN (Jason Lee Baker), Jackus (Jake Kelly) tells young people there is an alternative to a host of harms associated with alcohol misuse.
The song warns against ‘binge drinking to an early grave’, drink fuelled violence, drink driving and mixing drugs with alcohol. Alcohol addiction, ending up injured in A&E and unsafe sex are also highlighted as potential pit falls of alcohol abuse.
The video encourages local young people to ‘take control of your life’, not to ‘tear it a part’ and ‘if you drink, drink moderate’.
Josh Depass said: “For some young people, alcohol really doesn’t mess about – the harms are serious and wide reaching.
“Another Way also doesn’t mess about. It explains, in a very direct way, the serious problems alcohol misuse causes.
“The song’s message is simple: you don’t have to get involved in alcohol abuse – there is another way.”